Diana Coote
Brand Strategy | Design
Brand experiences that look good—AND make people feel, engage, and act.
As a holistic designer who understands overall business goals, I blend strategy with storytelling to create design that resonates, builds trust, and drives meaningful connections.
My mission is simple: to turn ideas into visuals that leave a lasting impact.
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some folks I've
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diana coote
what clients
have to say
"Diana was amazing to work with right from the start, with incredible creative skills and positive attitude. I appreciated Diana's ability to think outside the box in designing a novel project. Her eye for detail elevated the design concept to bring my vision to light. Highly recommended!."
Dr. Lianna Titcombe, Companion Animal Euthanasia Training Academy - CAETA
"Diana did an amazing job with my website design/ branding and my labels design as well. I really like how Diana can understand your vision and passion and create a unique and authentic design that reflects your desires and expectations! I am very pleased with their services!😁"
Miriam Bah, ExoGourmet
We were completely taken with her design the moment we saw it. It was absolutely perfect; it exceeded all our expectations. This logo captures so well the purpose of Healing Forest. Diana is an exceptional graphic design artist and we are so grateful for her sensitively, skills and talent.
Peter Croal, National Healing Forests
Diana is a true professional and amazing to work with! She provided us with exactly what we needed and the turnaround time was amazing. We highly recommend her and would definitely work with her again.
Shannon Ferguson, Fan Saves
about
diana coote
I’m a designer and brand strategist who believes great design isn’t just seen—it’s felt.
With a holistic mindset and a passion for storytelling, I craft brand experiences that capture attention, build trust, spark emotion, and drive action. From digital ecosystems to large-scale campaigns, I blend creativity with consumer insight to create work that resonates.
Curiosity has fueled my creativity for as long as I can remember. I’m fortunate to do what I love for a living—continuously learning, evolving, and pushing creative boundaries. Since 2010, I’ve worked across branding, creative direction, UX and website design, project management, and art direction, understanding that true innovation happens through collaboration and teamwork.
I’ve built brands from the ground up, including co-founding Onya Baby, where I organically grew a cross-platform following to 55,000+ followers, secured international sales and distribution, and even patented my own product designs. I founded Marcoon, a boutique branding firm, and for the past four years, I’ve led brand strategy and design for Feris BuildTech, shaping its brand identity, architecture, and messaging while driving sales and marketing efforts.
Throughout my career, I’ve worked with organizations like Scouts Canada, TEDx, University of Ottawa, National Healing Forest, and Rogers Communications, helping them define and elevate their brand presence. I’ve also had the privilege of mentoring with renegade animator Ralph Bakshi and brand master Marty Neumeier, designing promotional posters for bands like Phish and Blues Traveler, and speaking at marketing and design events.
I believe good design is food for the soul, and good marketing gets you in the feels. If I don’t know how to do something, I put my mind to learning it—that’s my jam on toast.
Let’s create something that truly stands out.
